Sunday, April 17, 2011

FiFi awards

Given that its commercial was directed by Martin Scorsese and had a Rolling Stones soundtrack - and that it actually lived up to the hype by smelling phenomenal - Bleu de Chanel was the unsurprising winner at last night's FiFi Awards. The annual "fragrance Oscars", hosted by George Lamb, took place yesterday at London's Banquet House, where the nominees were put to the test by a judging panel comprising industry experts and readers alike. Choosing a signature scent can be tricky, but these successful smells from the FiFis are a good place to start...

Best New Prestige Fragrance For Men
Bleu de Chanel

The Perfume Shop People's Choice Award For Men
Bleu de Chanel

Best New Male Fragrance In Limited Distribution
Private Blend Azure Lime by Tom Ford Beauty

Best New Male Fragrance Packaging
Voyage d'Hermes by Hermes

Best New Male Fragrance Commercial
Bleu de Chanel

The Men's Health Reader Award
Boss Bottled Night by Hugo Boss

Best New Male Print Advertisement
Colonia Essenza by Acqua Di Parma

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